Vivid Eastern Culture Technology Limited builds and publishes casual mobile games for a global audience. We believe great games shouldn't need a manual — one minute to learn, all day to enjoy. From first prototype to worldwide user acquisition, every step runs in house.
We're a team of product, art, engineering and growth people who genuinely love casual games. Our focus is match-3, simulation, puzzle, idle and hyper-casual — the genres people actually play on a commute, in a queue, or in the ten minutes before bed.
That audience is the broadest one in gaming, so we hold ourselves to a simple product rule: simple, light, and rewarding from the very first tap. We refine core loops with data, then take the result to players across more than 80 countries through our publishing network.
Fill everyone's spare minutes with games that are light, warm and genuinely fun.
Become a casual game brand that players around the world recognise and trust.
Players first · Let data decide · Ship and iterate · Play the long game.
We run the full casual game pipeline — development, publishing, operations and growth — with our own teams at every stage.
Match-3, simulation, puzzle and idle titles. Rapid prototyping, fast validation, small steps shipped often.
Localisation, region-specific creative and store optimisation across North America, Europe and Southeast Asia.
A mature performance marketing engine and creative studio, tuned around ROI, LTV and retention at scale.
Hybrid ad and in-app purchase strategy, paced with events, seasons and content updates for long-term revenue.
A consistent, likeable casual art direction — from character design to UI motion — that earns the first tap.
In-house instrumentation and BI dashboards. Core metrics in real time, every product call backed by an A/B test.
Publishing, UA and monetisation support for independent studios, so good games don't go unseen.
Strict adherence to regional privacy and content rules, protecting player data and keeping our games safe.
Our first titles across the genres we know best. All are currently in production — get in touch for the release schedule.
Coming Soon
Classic match-3 with a thousand levels and plenty of boosters. Perfect for one quick round.
Match-3
Coming Soon
Light simulation. Turn a deserted island into the holiday escape you always wanted.
Simulation
Coming Soon
A collection of short brain teasers. Quick levels, and surprisingly hard to put down.
Puzzle
Coming Soon
Idle progression that keeps growing while you're away, so there's always a reward waiting.
IdleWhether you're a development team looking for a publisher, or an advertiser after quality casual inventory, we can help.
We don't spread thin. Every lesson we've learned compounds in one genre.
Development, art, publishing, UA and data all sit under one roof — nothing gets lost in handoff.
Live in 80+ countries, with direct relationships across the major stores and ad platforms.
Every release ships with a measurable hypothesis, an experiment, and a conclusion.
Publishing deals, partnerships, media buying or job applications — we'd love to hear from you.
business@vivideastern.com