Vivid Eastern Culture Technology Limited ("Vivid Eastern", "we", "us" or "our") respects your privacy. This Privacy Policy explains what personal information we collect, why we collect it, how we use and share it, and the choices and rights available to you when you use our mobile games, websites and related services (collectively, the "Services").
This policy applies to all Vivid Eastern games distributed through the Apple App Store, Google Play and other authorised channels. Individual titles may publish a supplementary notice where local law or a specific feature requires additional disclosure; where a supplement conflicts with this policy, the supplement governs for that title.
All payments are processed by the app store operating your device (Apple or Google). We never receive or store your full payment card number, bank details, or billing address. We receive only a transaction receipt or token that lets us verify the purchase and deliver the item you bought.
We do not collect precise GPS location, contacts, photos, microphone audio, camera imagery, health data, or biometric data. We do not ask for your government identification. If a future feature requires any such data, we will request your permission through your device's standard permission prompt and update this policy before that feature launches.
If you are located in the European Economic Area, the United Kingdom or Switzerland, we process personal data on the following legal bases under the GDPR / UK GDPR:
Our games are supported in part by advertising. To deliver and measure ads, and to run the Services, we integrate software development kits ("SDKs") from third parties. Depending on the title, these fall into the following categories:
These providers act as independent controllers or as our processors depending on the service, and handle data under their own privacy policies. The specific SDKs used by a given game are disclosed in that game's App Store privacy label and its Google Play Data safety section. You can obtain the current list for any title by emailing us.
Your advertising choices. On iOS, you can allow or deny tracking through the App Tracking Transparency prompt, and change it later under Settings → Privacy & Security → Tracking. On Android, you can delete or reset your Advertising ID and opt out of ad personalisation under Settings → Google → Ads. Opting out does not reduce the number of ads you see; it only makes them less relevant to you.
Our Services are general-audience products and are not directed to children under the age of 13 (or the higher minimum age set by your local law — for example 16 in certain EEA member states). We do not knowingly collect personal information from children below that age.
Where a title participates in a store's family programme, that title is configured to comply with the U.S. Children's Online Privacy Protection Act (COPPA), Google Play's Families policy and Apple's Kids Category requirements: we disable personalised advertising, restrict data collection to what is strictly necessary to run the game, and use only ad providers certified as appropriate for child-directed traffic.
If you are a parent or guardian and believe your child has provided us personal information without your consent, contact us at privacy@vivideastern.com and we will delete the information promptly.
We do not sell your personal information, and we do not share it for cross-context behavioural advertising except where you have given the consent described in Section 4. We disclose information only as follows:
Subject to applicable law, you may have the right to:
To exercise any of these rights, email privacy@vivideastern.com from the address associated with your request, and tell us the game name and your in-game ID if you know it. We may need to ask for limited additional information to verify your identity before we act — we will not use that information for any other purpose. We respond within 30 days, or within the shorter period required by your local law.
You can request deletion of your game account and its associated personal information at any time by emailing privacy@vivideastern.com with the subject line "Data Deletion Request", or by using the in-game deletion option where a title provides one.
Deletion removes your progress, profile details, purchase entitlements and identifiers associated with your account. This action is permanent and cannot be undone — deleted progress and unconsumed virtual items cannot be restored, and no refund is issued for previous purchases. We complete verified deletion requests within 30 days, except for records we are legally required to retain (such as transaction records kept for tax and accounting purposes) and backup copies, which are purged on our normal backup rotation cycle of up to 90 days.
We keep personal information only as long as necessary for the purposes described in this policy. In practice: gameplay and account data are retained while your account is active and for up to 24 months after your last session; crash and diagnostic logs are retained for up to 90 days; advertising and attribution identifiers are retained for up to 13 months; and transaction records are retained for the period required by applicable tax and accounting law. After these periods, data is deleted or irreversibly anonymised.
We operate globally, and your information may be processed in countries other than your own, including jurisdictions whose data protection laws differ from those of your home country. Where we transfer personal data out of the EEA, the UK or Switzerland, we rely on appropriate safeguards such as the European Commission's Standard Contractual Clauses, the UK International Data Transfer Addendum, or an adequacy decision. You may request a copy of the relevant safeguard by contacting us.
We apply technical and organisational measures appropriate to the risk, including encryption of data in transit (TLS), encryption at rest for stored player records, role-based access control, least-privilege administrative access, and regular review of our vendors' security practices. No method of transmission or storage is completely secure, and we cannot guarantee absolute security. If a breach affecting your personal data occurs, we will notify you and the relevant authorities where required by law and within the applicable deadlines.
Our websites do not respond to browser "Do Not Track" signals, because no common standard for interpreting them has been adopted. We do honour the platform-level advertising controls described in Section 4, and Global Privacy Control signals where applicable law requires it.
We may update this policy from time to time. We will post the revised version on this page and update the "Last updated" date above. If the changes are material, we will provide additional notice — for example an in-game announcement or an interstitial prompt before the changes take effect. Your continued use of the Services after the effective date constitutes acceptance of the revised policy.
Vivid Eastern Culture Technology Limited
Privacy enquiries and data rights requests: privacy@vivideastern.com
General player support: support@vivideastern.com
Registered address:
Room 20, Unit 03, 7/F, Block B, Tuen Mun Industrial Centre,
2 San Ping Street, Tuen Mun, New Territories, Hong Kong