Hoop Hustle: Tap Basketball Privacy Policy
Developer: Vivid Eastern Culture Technology Limited
Effective date: November 13, 2026
Contact: support@vivideastern.com
Vivid Works is the game brand of Vivid Eastern Culture Technology Limited.
This Privacy Policy explains what information Vivid Eastern Culture Technology Limited ("we", "us") collects when you play Hoop Hustle: Tap Basketball (the "Game"), how we use it, and the choices you have.
1. Information we collect
We do not ask for your real name, email address, phone number, contacts, photos, precise location (GPS) or payment details. The Game has no accounts, no chat and no in-app purchases.
When you first open the Game, we ask you to agree to this Privacy Policy and our Terms of Service. Only after you agree, and only when your device is connected to the internet, the Game sends information to Vivid Eastern's game servers and loads ads.
a) Information we collect (game analytics)
- Device and app information: a device identifier (or a random ID generated by the Game, shown at the bottom of the Settings screen as your ID), device model, operating system and version, system language, country or region setting, and the Game version.
- Gameplay events: for example when a play session starts and ends, when a round starts and ends with its score and number of baskets, when you continue a round, when you reach a daily number of baskets, which menu screens are opened, and when an ad is shown or tapped. These events are used in aggregate.
- Install source: when the Game starts, it reads the Google Play install referrer, which tells us which campaign or partner, if any, led to the install. See Section 1(d).
- Technical data: like any internet service, our servers receive your IP address when the Game connects. We use it for security and fraud prevention and to estimate your country. We do not store your full IP address or use it to identify you. If your device does not provide a country or region setting, our hosting provider derives your country (not a more precise location) from your IP address, and we store only that country. For installs through a partner reward program (Section 1(d)), we also store a one-way hash of your IP address's network range, which helps us spot many fake devices on the same network.
b) Leaderboards
The Game has weekly and all-time leaderboards ranked by your best score in a single round. To take part, the Game sends your nickname, your ID and your score to our servers. Your nickname and score are visible to other players on the leaderboards. The Game gives you a random nickname (such as "Player_1234"); you can change it in Settings. Please do not use your real name or other personal information as your nickname. Nicknames that contain offensive words are rejected, and we may remove nicknames or scores that are offensive or that we believe were obtained by cheating.
c) Information collected by our advertising partners
The Game offers optional rewarded video ads (for example to continue a round, to try a ball, to unlock certain balls after watching a few videos, to spin the lucky wheel again, to get free coins or to double a reward) and may show a full-screen ad after a round ends. A small banner ad may be shown at the bottom of the main menu and the results screen. Ads are provided through Unity LevelPlay, operated by Unity Technologies and its affiliates (including Unity Ads, ironSource Ads and the advertising networks they work with).
When an ad is requested or shown, the advertising SDK collects and processes information such as your device's advertising ID and other device identifiers (including the app set ID), IP address, approximate location derived from the IP address, device and app information (for example device model, operating system, language, network type and app version), your interactions with the ads (for example ad views, taps and how long an ad was watched), diagnostic information, and, where available, information about in-app purchases used to measure ads. Our advertising partners use this information to deliver, measure and personalize ads, to limit how often you see an ad, and to prevent fraud, as described in their own privacy policies.
No ads are loaded before you agree to this Privacy Policy and our Terms of Service. If you are in the European Economic Area, the United Kingdom or Switzerland, we tell our advertising partners not to personalize ads for you.
d) Installs through partner reward programs
Some players install the Game from an offer in a third-party rewards app (for example CashYoYo), where the partner gives its own rewards for reaching goals in games it promotes. If the install referrer shows that you installed the Game this way, we send that partner:
- the partner's own campaign click ID from the install referrer;
- your progress toward the partner's goals, such as your best score in a single round, the total number of baskets made, and the number of days you played (in total and in a row);
- signals that help confirm the progress is genuine: a Google Play Integrity verdict (whether this is a genuine copy of the Game installed from Google Play on a genuine Android device), your country as estimated from your IP address, and device signals such as whether developer options or USB debugging are enabled, whether the device is an emulator, and which store installed the Game.
These are linked only to a pseudonymous identifier. We do not send your name, contact details, ID or advertising ID to the partner. Rewards in the partner's app are provided by the partner under its own terms and privacy policy; the Game itself does not give rewards for this and shows nothing about the partner. If you did not install the Game through such a program, nothing is sent.
Coins, balls, courts, settings, daily challenges, sign-in progress and best scores are saved locally on your device.
2. How we use information
- To understand how the Game is played and improve difficulty, balance and stability
- To run the leaderboards and show your nickname and score to other players
- To deliver remote game settings and control how often ads are offered
- To show ads, and give you the reward after you watch a rewarded ad
- To report your progress to a partner reward program you installed the Game from, and to detect fake or automated progress
- To detect abuse, cheating and security problems
We do not sell your information.
3. Advertising and your choices
- Rewarded ads are always optional: you choose when to watch one. Full-screen ads are shown only after a round ends, never during a round, with a minimum gap between them and a daily limit, and not shortly after you have watched a rewarded ad. How often they appear can differ between players (for example, players who installed through a partner reward program may see them more often). The banner ad appears only on the main menu and the results screen, never during a round.
- If you are in the European Economic Area, the United Kingdom or Switzerland, the ads you see in the Game are not personalized. Our advertising partners may still use limited data to show, count and measure ads and to prevent fraud.
- If you live in a US state with consumer privacy laws (for example California), you can opt out of the sale or sharing of your personal information for targeted advertising by turning off ad personalization (or deleting your advertising ID) in your device settings, or by emailing us at support@vivideastern.com.
- You can reset your advertising ID or opt out of personalized ads in your device settings (on Android: Settings > Google > Ads, or Settings > Privacy > Ads).
- Unity Game Player and App User Privacy Policy (Unity Ads, ironSource Ads, Unity LevelPlay): https://unity.com/legal/game-player-and-app-user-privacy-policy
4. Sharing
We do not share the analytics information described in Section 1(a) with third parties, except:
- with service providers that host and operate our servers on our behalf, under confidentiality obligations. Currently these are Vercel Inc. (server hosting) and Neon Inc. (database hosting);
- with Google, for the Play Integrity check described in Section 1(d);
- with a partner reward program, only if you installed the Game through it, as described in Section 1(d);
- when required by law, or to protect the rights and safety of our players and our company.
The leaderboard information described in Section 1(b) is shown to other players of the Game. The information described in Section 1(c) is collected directly by our advertising partners (Unity Technologies and the advertising networks working through Unity LevelPlay).
Google Play may also provide us with aggregated, anonymous statistics through the Google Play Console.
5. International transfers
Our servers and service providers, including our advertising partners, may be located outside your country or region. By playing the Game with an internet connection, your information may be transferred to, processed and stored in other countries. Wherever it is processed, we protect it as described in this policy and as required by applicable law.
6. Data retention
- Gameplay events are automatically deleted from our servers 90 days after they are received. Aggregated statistics that cannot identify you (for example daily player counts) may be kept longer.
- Device records (your ID, device model, operating system, language, country and Game version, plus the days on which you played) are used to count active players and retention. They are kept for as long as the Game is offered, unless you ask us to delete them earlier.
- Leaderboard entries (nickname, ID and score): past weekly leaderboards are kept for 12 weeks; the all-time leaderboard is kept for as long as the Game is offered, unless you ask us to delete your entry earlier.
- Partner reward program records (the click ID, the progress sent, the integrity and device signals and the network-range hash) are kept while the partner's offer is running and for as long as needed to settle and audit it, and are then deleted or made anonymous.
- Advertising data collected by our advertising partners is retained according to their own policies.
- Deletion requests: when you ask us to delete your data, we delete it from our servers within 30 days, unless we are required by law to keep it.
- Data on your device remains until you clear the Game's data or uninstall the Game.
7. Your rights and choices
- Play offline: the Game works without an internet connection. When offline, nothing is sent to our servers, no ads are loaded and the leaderboards are not available.
- Access or deletion: you may ask us for a copy of your data or ask us to delete it (including your leaderboard entries) by emailing support@vivideastern.com. Please include the ID shown at the bottom of the Settings screen so we can find your records. We delete the data within 30 days of your request.
- Local data: you can delete local data at any time through your device settings or by uninstalling the Game.
Depending on where you live (for example the EU/EEA, the UK or California), you may have additional rights, such as the right to correct, restrict or object to processing, or to opt out of targeted advertising. If you are in the EU/EEA, the UK or Switzerland, we rely on our legitimate interests to operate the Game, run analytics, report progress to a partner program you chose to use, and keep the Game secure. We will respond to requests within the period required by applicable law.
8. Children
The Game is not directed at children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will delete it.
9. Security
Information sent by the Game is transmitted over encrypted connections (HTTPS), and access to our servers is restricted to authorized staff. We use reasonable technical and organizational measures to protect information. However, no method of transmission or storage is 100% secure.
10. Changes to this policy
We may update this policy from time to time. The updated version will be posted on this page with a new effective date. If the changes are significant, the Game will ask you to review and agree to the updated policy.
11. Contact us
Vivid Eastern Culture Technology Limited
Email: support@vivideastern.com
Website: https://www.vivideastern.com